Meet the Team

Senior Leadership Team

  • Carl Reeve – Managing Director
  • Paul Hulin – Operations Director
  • Paul Southam – Service & Installations Manager
  • Veronica Edmunds – Business Development Manager
  • Anthony Bates – Group Finance Manager

Click on name below for Personal Biography…

Carl Reeve – Managing Director

Carl has worked in the plastics industry for 30 years and served on the British Plastics Federation since 2009.

He was among the early adopters of Haitian Machinery as a customer of PMM, before becoming the company’s Managing Director in 2015.

Inspired to take on the role thanks to his own experiences with the Company and the Brand, he set out a vision to establish Haitian as the market leader in the UK, reflecting the global position.

Paul Hulin – Operations Director

As Co-founder of PMM, Paul has utilised his commercial knowledge and experience of injection moulding, to establish the Haitian brand in the UK and leads the commercial and technical sales team within PMM.

Paul holds a strong commercial skillset, built from over 35 years’ experience in manufacturing, design and bringing products to market. Adopting a customer centric approach to business, Paul has shared his client’s vision and helped successfully develop Haitian’s success in the UK market.


Paul Southam – Service & Installations Manager

As Co-founder of PMM, Paul has been the core of the installation and engineering team since inception. Paul represents what we as a business aim to demonstrate to our customers; Outstanding Customer Service, the ability to always over deliver on what is asked of him, an encyclopaedic engineering and Haitian knowledge which is always growing, a team player who generates in others a desire to work as a team and a sense of humour that makes everyone’s working day a nicer one.

With over 35+ years’ experience in the plastics industry Paul has a unique grasp of the injection moulding process and able to understand and diagnose problems quickly. For those of us that know him he is a truly unique individual who transcends rank or status to become an important communicator at all levels. Considered by many injection moulding companies around the UK to be an invaluable member of their team.

Veronica Edmunds – Business Development Manager

With strong communication and project management skills, Veronica has evolved the customer experience and driven machine sales to support a sustained growth in market share for Haitian International in the UK.

Veronica goes out of her way to understand what is most important to our customers, developing professional relationships through collaboration and business intelligence.

Anthony Bates – Finance Manager

Tony joined as our Group Finance Manager in December 2016, after 13 years with certified chartered accountancy firm Cox Hinkins & Co.

UK Sales Team

Click on name below for Personal Biography…

James Parton – Regional Sales Manager – South

James is an experienced and dynamic Senior Sales Manager with over twenty years’ experience within the Capital Equipment market, specifically within the Injection Moulding sector.

James covers the South of the UK and South Wales, assisting customers with a wealth of technical knowledge of the moulding process and his in depth understanding of Haitian Injection Moulding Machines.

For many years James was a service engineer before moving into a sales focused role with Netstal and Krauss Maffei. He joined PMM in 2018 and has been an invaluable addition to our team.

UK Engineering Team

  • Trevor Gaughan  – Field Service & Installation Engineer
  • Tom Gilman – Field Service & Installation Engineer
  • Harry Harrison – Field Service & Installation Engineer South
  • Zoltan Meszaros – Field Service & Installation Engineer South
  • David Rogers – Robot & Automation specialist
  • RECRUITING NOW – Visit our Careers page

Click on name below for Personal Biography…

Trevor Gaughan – Field Service & Installation Engineer

Trevor is a qualified electrical and mechanical service engineer with a strong and extensive background within the injection moulding and automotive world. His in-depth technical knowledge of the injection moulding process enables him to diagnose faults efficiently.

Tom Gilman – Field Service & Installation Engineer

Tom joined PMM in June 2016 after mastering his engineering skills as a maintenance engineer with Rosti Automotive. Tom is a highly experienced engineer handling our large machine installations, notably a 5,500t and two 3,300t Jupiter machines. Affectionately known as “Tommo” he is our star in the North.

Harry Harrison – Field Service & Installation Engineer South

Harry joins us from a qualified background in car mechanics. His electrical fault finding and mechanical skills have really transferred into his role as our new southern service engineer. If you want his attention just mention steak or burgers.

Zoltan Meszaros – Field Service & Installation Engineer

Zoltan has over 17 years experience in the injection moulding industry, with the last 5 years working as an in-house maintenance engineer.

David has many years’ experience in moulding, machinery and plastics automation. He has previously worked as a senior automation engineer at Decoma exteriors in Banbury and more recently as a project manager for Engel UK. David has a wealth of skills to bring to his new role as robot and automation specialist.

Customer Services Team

  • Riani Wessels – Customer Services Representative
  • Kerri Giffen  – Customer Services Representative
  • Nicola Hulin – Financial Controller

Click on name below for Personal Biography…

Kerri Giffen – Customer Services Representative

Kerri works closely with the Sales Managers to support the life cycle of the order from order processing, import, installation and commissioning.

Over 10 years’ experience in service delivery enables Kerri to provide the highest level of customer service whilst building lasting customer relationships.

Riani Wessels – Customer Services Representative

Ri plays an invaluable role as liaison between Haitian Service Engineers and our Customers, thus enabling the effective delivery of our industry leading service and support offering by providing and promoting excellent customer service.

Ri joins PMM with over 3 years’ experience in similar roles, bringing with her some additional expertise in customer support, customer satisfaction, sales support, strategic planning and communication.

Nicola Hulin – Financial Controller

Following a career in NHS Personnel, Nicola joined PMM in 2002. 17 years later she now performs a critical role as part of the financial control team for Premier Moulding Machinery.

Quality, People & Communication

  • Paul Mansell – Group Quality & Environmental Manager
  • Sheryl Brown  – Group HR Manager
  • Jim Hopcraft – Group HSE Manager

Click on name below for Personal Biography…

Paul Mansell – Group Quality & Environmental Manager

Experienced Quality and Environmental Manager with a demonstrated history of working in Quality Management. Skilled in ISO management systems, leadership and management, business process improvement and data analysis.

Sheryl Brown – Group HR Manager

Sheryl looks after the HR function of the business: recruiting new staff, arranging interviews, selecting candidates, training new starters, updating employees files, organising maternity leave, rehiring staff, exit interviews with leavers, disciplinary hearings, performance reviews and appraisals; Training new starters: product and brand knowledge, LP, Health and Safety; as well as Developing staff incentives: based on target KPI’s.

Sheryl is familiar with BS EN ISO 9001, BS EN ISO 14001 & BS EN ISO 18001 Health & Safety, Environment and Quality Standards.

Sheryl is knowledgeable, approachable and a true expert in her field. As a well-rounded HR Manager, she possesses extensive experience in the public sector, waste management, publishing, manufacturing, NHS and hospitality industries. 

Jim Hopcraft – Group HSE Manager

Jim leads our HSE team and has been fundamnetal in us achieving ISO45001.


Premier Moulding Machinery Ltd
Ladymead Business Park
HP22 4AN


Sales : 01296 655555
Service : 01296 653037

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