Haitian UK and PMM

Meet the Team

Haitian UK has a variety of team members available to support both our in house and customer operations. 

Efficient, Reliable Team

The safe and efficient running of Haitian UK wouldn’t be possible without the fantastic team of people supporting our business and our customers. Find out more about each of our team members below and how they help Haitian UK and our customers. 

Senior Leadership Team

Our Senior Leadership team is responsible for the smooth and efficient running of Haitian UK at PMM. 

Carl Reeve

Managing Director

Carl Reeve is the Managing Director of Haitian UK / Premier Moulding Machinery Ltd, the official UK sales and service partner for Haitian and Zhafir plastic injection moulding machines. With over 30 years of experience in the plastics industry, Carl brings deep technical knowledge and market insight to his leadership role, helping UK manufacturers optimise production efficiency and sustainability through modern moulding technology.
 
Under his direction, Premier Moulding Machinery has strengthened its reputation for customer-focused service, national sales support, and advanced machinery solutions, including energy-efficient injection moulding systems backed by comprehensive warranties.
Carl is also recognised within the industry, having been involved with the British Plastics Federation (BPF) since 2009, where he contributes his expertise to broader sector discussions and events.

Paul Southam

Service & Installations Manager

Paul Southam is Engineering and Service Manager at Haitian UK / Premier Moulding Machinery Ltd, where he leads the company’s technical support, installations, and engineering operations across the United Kingdom. As a co-founder of Premier Moulding Machinery, Paul has been central to building and developing the UK engineering team since the company’s inception, instilling a strong culture of service excellence and technical competence.
 
With over 35 years of experience in the plastics industry, Paul possesses deep expertise in injection moulding machinery and the broader production process, enabling him to diagnose and resolve complex engineering challenges efficiently and effectively for customers nationwide. He is widely respected within the sector for his practical knowledge of Haitian machinery, his commitment to customer service, and his role in supporting customers to optimise machine performance.

Veronica Edmunds

Business Development Manager

Veronica Edmunds is the Business Development Manager at Haitian UK / Premier Moulding Machinery Ltd. In this role, she is responsible for driving strategic growth initiatives, strengthening customer relationships, and identifying new market opportunities for the company’s range of Haitian and Zhafir plastic injection moulding solutions. Drawing on her expertise in business development and her understanding of the plastics industry, Veronica works closely with UK manufacturers to align machinery solutions with their operational and commercial objectives.

She plays a central role in promoting Haitian UK’s value proposition across the UK market, coordinating cross-functional teams to deliver tailored solutions and enhance customer satisfaction. Veronica’s proactive approach to client engagement and her ability to translate industry trends into actionable business strategies support Premier Moulding Machinery’s continued expansion and leadership within the plastics equipment sector.

Tony Bates

Finance Manager

Tony Bates is the Group Accountant for Haitian UK / Premier Moulding Machinery Ltd, where he oversees the financial operations and reporting for the organisation. In his role, Tony is responsible for financial planning and analysis, budgeting, statutory reporting, and ensuring compliance with UK accounting standards. He works closely with senior leadership to provide financial insight that supports strategic decision-making and operational performance.

With strong expertise in financial management within industrial and manufacturing environments, Tony plays an integral role in maintaining financial integrity, driving process efficiencies, and supporting sustainable business growth. His professional focus includes accurate financial forecasting, risk management, and enhancing financial controls across the group

UK Sales Team

Our UK Sales Team is responsible for supporting our customers to find the perfect machine for their requirements. 

Andrew Wardle

Regional Sales Manager – North

Andrew Wardle is a key contributor at Haitian UK / Premier Moulding Machinery Ltd, where he supports sales and business development for Haitian and Zhafir injection moulding equipment across the UK. Andrew brings significant industry expertise, underpinned by 20 years experience in technical sales and customer engagement within the plastics sector.

Before joining Haitian UK / PMM, Andrew developed strong commercial and technical credentials through his work selling hot runners, moulds and temperature controllers to moulders and plastics manufacturers, enabling optimized production performance. His background equips him with a deep understanding of injection moulding and customer requirements, enhancing his ability to match advanced machinery solutions to client needs.

Andrew is recognised for his proactive approach, solid industry knowledge and commitment to customer service, contributing to Premier Moulding Machinery’s reputation for trusted support and value‑driven solutions in the UK plastics market

UK Engineering Team

Our UK engineering team are on hand across the UK to assist our customers with any onsite requirements needs they may have. 

Harry Harrison

Field Service & Installation Engineer

Harry Harrison is a key team member at Haitian UK / Premier Moulding Machinery Ltd, contributing to the company’s mission of delivering high-quality injection moulding solutions to UK manufacturers. In his role, Harry plays a central part in supporting business operations, customer engagement, and the delivery of Haitian and Zhafir machinery services across the UK market.

With a strong understanding of plastics industry technologies and a commitment to customer-centric service, Harry works collaboratively with cross-functional teams to ensure efficient project execution and technical support. His focus on operational excellence and proactive problem-solving helps Premier Moulding Machinery maintain its reputation for reliability, responsiveness, and tailored solutions.

Harry is recognised by colleagues for his professional approach, adaptability, and dedication to fostering positive customer relationships, reinforcing the company’s position as a trusted partner in the UK injection moulding sector

Tom Gilman

Senior Service Engineer 

Tom Gilman is a Senior Service Engineer at Haitian UK / Premier Moulding Machinery Ltd, specialising in support and optimisation of the Jupiter series, injection moulding machines. With in depth technical expertise and hands on experience, Tom provides advanced diagnostic, commissioning and maintenance services that help customers maximise uptime, performance, and reliability.
 
Known for his practical problem solving skills and deep understanding of complex moulding systems, Tom works closely with engineering teams and customers to deliver efficient solutions tailored to production requirements. His commitment to technical excellence and customer support reinforces Premier Moulding Machinery’s reputation for responsive after‑sales service across the UK plastics industry

Liam Collins

Field Service & Installation Engineer

Liam Collins is the newest addition to the Haitian engineering team, bringing with him a strong technical background and several years of hands-on experience in injection moulding. His deep understanding of manufacturing processes, combined with a practical, solutions-focused approach, allows him to support customers with efficient and reliable engineering expertise.

Liam is focused on continuous improvement and is committed to delivering high-quality results in every project he undertakes.

Zoltan Meszaros

Field Service & Installation Engineer

Zoltan Meszaros is an experienced professional in the engineering sector, specialising in automation. He brings a strong combination of technical knowledge and industry insight, enabling organisations to optimise operations, improve performance, and deliver effective solutions to customers.

Known for his problem-solving skills, collaborative approach, and commitment to excellence, Zoltan has built a reputation for reliability and professionalism in his field.

David Rogers

Robot & Automation specialist

David Rogers leads Automation Team at Haitian UK / Premier Moulding Machinery Ltd, bringing over 30 years of experience in automation within the plastics and manufacturing sectors. He leads the design, implementation, and support of advanced automation solutions, helping clients optimise production efficiency and integrate cutting-edge technologies with Haitian and Zhafir injection moulding machines.

Renowned for his technical expertise, practical problem-solving skills, and leadership, David ensures the automation team delivers tailored, reliable solutions that enhance performance and productivity for UK manufacturers

Ben Rumble

Service Engineer 

Ben Rumble is a Service Engineer at Haitian UK / Premier Moulding Machinery Ltd, having joined the team earlier this year. In his role, Ben provides technical support, maintenance, and troubleshooting services for Haitian and Zhafir injection moulding machines, ensuring reliable operation and optimal performance for customers across the UK.

Ben is recognised for his practical skills, enthusiasm, and commitment to delivering responsive, high-quality service that supports Premier Moulding Machinery’s reputation for excellence in after-sales support

Customer Services Team

Our customer services team is here to answer any questions or queries you may have about our Haitian Machines. 

Kerri Giffen

Customer Service Controller – Sales Team

Kerri works closely with the Sales Managers to support the life cycle of the order from order processing, import, installation and commissioning.

Over 10 years’ experience in service delivery enables Kerri to provide the highest level of customer service whilst building lasting customer relationships.

Louise Rhodes-Finney

Customer Service Controller – Service Team

Louise is an experienced Technical Administrator with over 20 years in engineering-based office environments. Skilled in systems like Sage, Dataplate and Microsoft Office, she excels in order processing, supplier coordination, and cross-department communication. Known for her attention to detail and proactive approach, Louise thrives in fast-paced settings and is passionate about delivering excellent customer service, she is a very valuable addition to our dynamic technical team.

Nicola Hulin

Financial Controller

Following a career in NHS Personnel, Nicola joined PMM in 2002. 24 years later she now performs a critical role as part of the financial control team for Premier Moulding Machinery.

Quality, People & Communication

Our Quality team is responsible for ensuring sustainability, safety and employee support across the Haitian UK and PMM brand. 

Paul Mansell

Group Quality & Environmental Manager

Experienced Quality and Environmental Manager with a demonstrated history of working in Quality Management. Skilled in ISO management systems, leadership and management, business process improvement and data analysis.

Sheryl Brown

Group HR Manager

Sheryl oversees the HR function, supporting recruitment, onboarding, training and employee wellbeing. She manages staff records, maternity and return-to-work processes, performance reviews and incentives. Sheryl delivers training for new starters, including product knowledge and health and safety.

Jim Hopcraft

Group HSE Manager

Jim leads our HSE team and has been fundamental in us achieving ISO45001.

See how we can help you

Book a call with our sales team to find out more about our machines and how they could help streamline your business operations. 

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